GBB Public Profile and Marketing
Impetus Digital Status
Impetus Digital
Committed Since: January 2023
Toronto, Ontario, Canada
Mission

At Impetus Digital, we strive to reduce the environmental impact of meetings and events in the life science industry by replacing or supplementing in-person meetings with virtual encounters. By offering virtual meeting solutions that come with all the same features as in-person events, along with superior engagement rates, quality and quantity of insights collected, and substantially lower costs, we aim to make eco-friendly virtual events a mainstay among life science and pharmaceutical organizations.

Accomplishment Introduction

We're proud of our efforts to reduce the environmental impact of meetings and events in the life science industry by replacing or supplementing in-person meetings with virtual encounters. We commit to continuously improving our sustainability performance and strive to operate a carbon-neutral business by 2025.

1061

Total Points Earned

Prerequisites
5 points
Community & Society
70 points
Workplace & Culture
228 points
Transportation
154 points
Consumption & Waste
170 points
Water Use
76 points
Energy & Emissions
107 points
Work from Home
198 points
Governance
53 points
Transportation

Become a completely remote company, requiring no office space or regular transportation to/from work

Transportation

75-99% of your workdays are remote

Water Use

Use high-efficiency plumbing fixtures, like high efficiency toilets (HETs) and urinals (HEUs)

Energy & Emissions

Upgrade from older fluorescent T12, T8 and T5 lamps to LED alternatives

Workplace & Culture

Provide 20 weeks paid family leave policy accessible to all employees

Work from Home

Compost your home food waste

Consumption & Waste

Have a composting program for your business food waste

Consumption & Waste

Implement a sustainability process and standard for all meetings, conferences, and events

Energy & Emissions

Optimize your on-premise servers and business systems by ensuring the hardware is up-to-date and energy efficient

Workplace & Culture

Create an executive leadership team with women, minorities, and people from underrepresented communities in top leadership roles

Water Use

Plant native, regionally-friendly plants to minimize water use and impact on local habitat

Consumption & Waste

Eliminate all single-use paper, styrofoam or plastic cups, plates, and utensils in the kitchen area. Use reusable mugs, dishes, and silverware instead

Community & Society

Provide a product or service, as part of your company’s core strategy, that delivers a social or environmental benefit and/or focuses on an underserved part of the community.

Workplace & Culture

Provide a benefits package that meets the needs of employees, and is well-defined, accessible and transparent to all workers

Workplace & Culture

Provide a living wage for all employees, at all levels of the organization including both full time and part time workers

Workplace & Culture

Have a four-day work week

Work from Home

Properly recycle all household waste according to your local regulations

Workplace & Culture

Define, institute, and clearly communicate a policy to prioritize employee diversity, equity, and inclusion

Energy & Emissions

Arrange the workspace to take advantage of areas with natural sunlight

Transportation

Purchase offsets for the travel emissions and in-person work days that can’t be reduced

Consumption & Waste

Purchase or lease used or recycled office equipment and furniture

Community & Society

Philanthropically donate a percentage of your revenue or profits and/or company time to an environmental cause

Community & Society

Reserve at least one day a year when your company volunteers for local environmental or community projects (e.g., Habitat for Humanity, Earth Day, Save a Tree)

Workplace & Culture

Construct a vegetable garden on roof, facility grounds, or a communtiy garden in close proximity to the office

Community & Society

Provide an annual public report or update on your company’s environmental and social responsibility efforts, initiatives, and improvements

Energy & Emissions

Use a carbon calculator tool to measure your current carbon footprint. Reassess quarterly as you meet energy use goals

Workplace & Culture

Provide equitable opportunities to ensure women have equal access to employment, leadership roles, and pay

Workplace & Culture

Provide fair and appropriate breaks for workers based on hours worked and enforce a strict policy that they must take them

Workplace & Culture

Institute a policy for providing training, certification, and professional development opportunities to employees

Work from Home

Grow an at-home or community food garden

Work from Home

Purchase produce in-season from local farmer’s markets or co-ops

Governance

Keep corporate accounting accurate and up-to-date, enabling operation decisions to be made about investing, hiring, and project management

Work from Home

Install water catchment systems to collect rainwater for use in home garden irrigation

Work from Home

When working from an alternative location (not home office) walk or bike

Consumption & Waste

Properly dispose of all hazardous waste materials including batteries, paint and chemicals, lightbulbs, aerosol cans, and electronics

Work from Home

Properly dispose of all household hazardous waste materials including batteries, paint and chemicals, lightbulbs, aerosol cans, and electronics

Water Use

Install a filtered water tap or water bottle refill station that provide high-quality drinking water

Energy & Emissions

Ensure all windows and doors are properly installed, functioning, maintained, and weather-stripped, etc.

Transportation

Encourage employee carpools

Consumption & Waste

Significantly limit the amount of physical marketing materials you produce

Consumption & Waste

Use environmentally-friendly, non-toxic, bio-based cleaning products

Energy & Emissions

Replace regular light bulbs with LED bulbs

Consumption & Waste

Establish a paperless billing program for your customers

Consumption & Waste

Use concentrated cleaning products

Workplace & Culture

Have accessible green space somewhere onsite or in close proximity to grounds

Workplace & Culture

Regularly evaluate employee satisfaction through interviews, surveys, or calculation of employee net promoter score

Work from Home

Weatherize your home by ensuring all windows and doors in your home are properly installed, functioning, maintained, weather-stripped, etc.

Work from Home

Use concentrated home cleaning products

Governance

Conduct investigations of ethical violations, and when substantiated hand out fair and reasonable consequences

Consumption & Waste

Choose paperless billing with vendors, business partners, and suppliers when possible

Consumption & Waste

Eliminate unnecessary paper usage as much as possible including forms, contracts, meeting agendas and materials, proofs, and drafts

Workplace & Culture

Administer company-wide employee training on sustainability efforts both at work and at home

Workplace & Culture

Conduct exit interviews to gain insights on company culture and operations and make improvements based on feedback

Workplace & Culture

Give opportunity for all employees to provide feedback of any kind and feel secure and empowered to do so

Work from Home

Replace all traditional bulbs with LED bulbs throughout your home work space

Work from Home

Use eco-friendly, bio-based, non-toxic home cleaning products

Work from Home

Use reusable cleaning products such as sponges or towels instead of paper towels throughout your home

Work from Home

Stop using all single-use plastic kitchen utensils, plates, bowls, and cups

Work from Home

Use reusable bags instead of plastic bags when shopping

Work from Home

Administer company-wide employee training on sustainability efforts related to home offices and general life practices

Work from Home

Use natural light throughout 75% of the day instead of overhead lights

Work from Home

Locate home office in room with ample windows to take advantage of daylighting

Community & Society

Become an active member, either by serving on the board, donating or volunteering time for an organization that continually works to improve the environment

Consumption & Waste

Recycle or sell your used toner cartridges

Consumption & Waste

Develop a paper reduction policy that clearly defines when and how items should be printed

Consumption & Waste

Reduce junk mail by removing your organization’s name from national direct marketing databases

Consumption & Waste

Eliminate the use of disposable batteries and switch entirely to rechargeable

Consumption & Waste

Use reusable cleaning products such as towels and sponges, eliminating paper towels

Workplace & Culture

Use air-filtering plants throughout the office

Consumption & Waste

Print and copy double-sided only

Community & Society

Make your business’ sustainability efforts a central part of your message by filling out and linking to your GBB Public Profile and publishing your sustainability commitment on your website

Consumption & Waste

Reuse, sell, or donate used or unneeded furniture, equipment, and office supplies

Transportation

Use virtual meeting platforms to replace travel when possible

Community & Society

Communicate your social responsibility initiatives with customers and other stakeholders in a way that clearly defines your company values, policies, objectives and actual performance

Consumption & Waste

Eliminate all physical marketing materials, rely only on digital methods

Workplace & Culture

Provide regular formal review, linked to a comprehensive development plan, with clear and constructive feedback to all employees

Workplace & Culture

Require all business leaders to be trained in, maintain current knowledge of, and commit to complying with the company’s environmental, social and employee wellbeing policies and practices

Work from Home

Add shades/window covering throughout your home to reduce heat gain

Work from Home

Reduce vampire loads by unplugging non-essential electrical appliances when not in use

Work from Home

Use smart power strips throughout your house in areas of high plug loads

Work from Home

Plant native, region-friendly plants in your home garden

Work from Home

Opt out of receiving home junk mail

Work from Home

Stop purchasing single-use plastic waterbottles. Install a water filter if necessary

Governance

Create a board that is diverse and inclusive, made up of members with differences in thought, perspective, cultural and geographical background, age, ethnicity, race, gender, knowledge & skills–representative of the community and stakeholders

Governance

Create and implement a policy for protecting sensitive information

Governance

Conduct regular cyber/data security checks

Governance

Include a specific commitment to a positive social and environmental impact in your corporate mission statement

Governance

Accept and evaluate employee’s feedback about violations of your corporate ethics and conduct policy

Governance

Create and implement an employee code of conduct

Governance

Create and enforce a policy for preventing and addressing discrimination and harassment

Energy & Emissions

Minimize air conditioning usage through natural ventilation by opening windows

Governance

Train employees on your cyber/data security policies and what to do in case of a potential breach

Workplace & Culture

Designate your office as a smoke-free working environment with outside smoking areas 25 feet away from building entry areas and common walkways

Energy & Emissions

Use ceiling fans in place of air conditioning when possible

Energy & Emissions

Reduce “vampire loads” by unplugging appliances when not in use

Community & Society

Assist at least one other business in learning about sustainability, social responsibility, and environmental business efforts and encourage them to join GBB

Community & Society

Commit to inviting, receiving and acting upon customer and community feedback in a welcoming and constructive way at all times.

Work from Home

Use ceiling fans and windows in place of air conditioning

Work from Home

Donate used clothing and furniture

Governance

Communicate pricing and services transparently, authentically, and consistently to all customers

Prerequisites

Organize a sustainability committee to lead your organization’s sustainability program

Prerequisites

Complete the GBB getting started steps

Prerequisites

Develop a sustainability mission statement for your business and define your company’s core commitments

Prerequisites

Populate your company’s sustainability accomplishments in your profile

Prerequisites

Announce your commitment to GBB to all employees

Workplace & Culture

Use natural odor elimination

Workplace & Culture

Relax the office dress code to allow for attire that doesn’t require dry cleaning

Work from Home

Eliminate the use of disposable batteries throughout your home and switch entirely to rechargeable

Edit Profile
Edit Profile