We are committed to offering the largest variety of synchronous and asynchronous virtual event and meeting tools in the life science industry. We are continuously working to improve our cutting-edge tools and best-in-class service offerings to ensure that our virtual events are not just comparable–but superior–to in-person events. We will also continue to raise awareness around the reduced environmental footprint and other benefits of virtual vs. in-person events.
We are committed to organizing annual Earth Day events where team members will be empowered to give back to their local communities through initiatives such as tree-planting, neighborhood clean-ups, and more. We will also continue to support environmental and healthcare charities as a way to say “thank you” to our clients and followers.
Our overarching environmental goal is to become carbon-neutral by 2030. Between now and then, we will explore multiple initiatives to determine the most impactful and efficient ways to achieve this.
Through our new partnership with Tree Canada, we will be planting trees on behalf of our clients and team members to celebrate a variety of milestones and situations. We believe that accelerating reforestation while minimizing deforestation is one of the key tools to combating climate change, and we see this program as an important stepping stone towards our goal of becoming carbon-neutral by 2030.
By remaining a 100% remote team, we aim to minimize the carbon footprint associated with commuting to and from an office every day, while simultaneously offering high flexibility, convenience, and work-life balance for all team members.
PM360, the premier information resource for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named the Impetus Digital Green Team as one of the 2022 PM360 ELITE 100 in the Environmental Champions category. Now in its eighth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today. Learn more at: https://www.impetusdigital.com/2022/05/17/pm360-elite-environmental-champions/
On September 1, 2021, we officially launched our Tree Planting Program! From now on, every single new project with us plants at least one tree. In addition, we’re also planting trees on behalf of our team to celebrate their birthdays, anniversaries, and other special occasions. Check out www.impetusdigital.com/2021/09/01/impetus-digital-launches-tree-planting-program/ or book a demo at www.meetwithimpetus.com to learn more!
In 2021, we held our first-ever company-wide Earth Week celebration. With lockdowns and travel restrictions still in place in Canada, we held the event virtually. Team members were able to take time out of their schedules to work on a green project of their choosing. Together, we picked up dozens of bags full of trash, planted our gardens, donated clothes and other household items, cooked scrumptious vegan meals, built birdhouses, and much more. We also hosted fun competitions, shared articles and videos, and our favourite zero-waste shopping tips. For more info and details, visit our blog: https://www.impetusdigital.com/2021/04/26/earth-week-at-impetus-digital/
In February 2021, we became an official supporter of Tree Canada. We will soon be launching our Impetus Digital “plant-a-tree program” where we will be planting trees throughout Canada as a way to say “thank you” to our clients and team members every month.
As the initial step towards becoming carbon-neutral, Impetus Digital became a GBB platinum-certified business in September 2020. This step, along with the formation of the Impetus Green Team, was key to getting the framework needed to start planning and executing our other green initiatives.
Due to the high demand for virtual events such as medical conferences, congresses, educational events, and corporate meetings during the COVID-19 pandemic, InSite Events™ was officially launched in February 2021. Considering the huge environmental footprint associated with these types of large events (flights, land transportation, food, printed materials, AV equipment, accommodation, etc.), virtual events are an eco-friendly alternative to in-person gatherings. Every international conference that is held virtually instead of in-person will keep hundreds of metric tons of CO2 out of the atmosphere.
At the start of 2021, we were selected as one of the Green Business Bureau’s top “Green Businesses Leading the Sustainable Business Movement,” recognizing our ongoing efforts to become a sustainable business.